Show your work!: Renders for Clients and Social Media

The surge of social media in the architecture world has provided architects with new ways to connect with clients, showcase their creativity, and collaborate with brands, making architectural visualization a valuable currency in the industry.
“Show, not just tell.”

The importance of “illustrating your point” to your clients and social media in the architecture world cannot be overstated; it’s absolutely essential. According to research by Hubspot, content with visual graphics gets 95% more views than data without graphics. This suggests that visual graphics through renders are more likely to engage your clients and online following.

On that note, let’s delve into the importance of rendering for client engagement and social media promotion. Additionally, we have some valuable insights on how to craft high-quality renders.


Source: Pexels

The surge of social media has revolutionized the world of architecture, giving unbiased platforms for architects and other artists. Many designers believe they have a new and exciting way to connect with current potential clients, show their creativity to a vast audience, and create healthy collaborations with brands. By offering artistic expression on platforms with high footfall—Instagram, Facebook, and LinkedIn, architects can attract new clients, collaborators, and even potential employers.

All in all, it’s quite evident that architectural visualization is poised to become the new currency in the architecture world. But keeping the lucrative subject at bay, renders can prove to be important tools for designers to communicate and have clear client engagement. This transparent communication can even involve multiple actors—clients, contractors, the public, and other key stakeholders.

And to top it all, accurate 3D renders can be pocket-friendly, even more so than 3D models. Before construction proceeds, your clients want to have an accurate representation of how the design will look. High-quality renders can greatly help them visualise the end result, supporting them in making more informed and quick decisions.
These advantages also apply to social media platforms, especially in today’s digital era that revolves around catchy images. By giving tours through virtual reality, designers can reach the masses and lead to more project opportunities. The recent Houzz survey suggests 86% of homeowners use online platforms to contact designers. This assures high demand for architectural visualization and visual storytelling.

From sharing jaw-dropping architecture renders and unique 3d renderings to engaging in lively visual storytelling followers, renders are an incredible way to interact with others in our field and beyond. But how does one start?

Let’s look at some of the top suggestions for creating effective architecture renders.

Tips for Renders.

1. Choose your Armor!

Working on the right software is the most important factor to consider. With a range of programs available—SketchUp, Vectorworks, AutoCAD, 3ds Max, and Rhino, you can explore your expertise through any of them. It is crucial to find what best suits your style of working and how you can leverage your strengths through each one. Experimenting with varied software programs can enable you to find the best one.


2. Don’t skip Compositions

Given the average 8-second attention span on social media, the composition of your renders becomes crucial. Ensure that the content is placed strategically within your renders, creating a visually balanced and pleasing graphic.

3. The Art of Lighting

Light can make or break your entire render. It’s all about knowing the right amount and source of lighting. Research different lighting plugins to achieve that realistic-looking renders. Additionally, you can also find the perfect balance between using natural lighting or artificial lighting.

4. Work with Textures and Materials 

Adding textures and the right materials can create an immersive experience and bring renders to life. Textures such as wood, metal, glass, or any fabric can add depth, making the visuals more lifelike. Avoid keeping your surfaces plain, as this can result in dull and sterile visuals.


5. Know your Style!

With more than a million styles, it’s imperative to experiment with different styles. You can find inspiration through an architect’s philosophy, the era of architecture, the function of design, or almost anything! Choose the style of rendering that not only seeks attention from your clients and social media but also lets your personality shine through.


Now that we are masters of knowing how to produce high-quality renders, let’s look at how other brands are showing their renders.

The BIG (Bjarke Ingels Group) is popularly known for efficiently communicating its vision to the masses. As they deal with public projects, their renders are the best tools for conversion. One can see the photorealistic renders with piercing attention to their context. Their renderings of the BIG U, and World Trade Centre, New York City, are some of the best examples of successful architectural visualization.

Heatherwick Studio: Heatherwick Studio’s renders take all the principles that we mentioned into account, from the use of composition, and lighting, to using the right textures in their architecture and urban planning projects.

The Louvre Abu Dhabi Renders: The architectural visualization for this museum showcases effectively conveys the colossal scale and complexity of the project while also highlighting the close context of the building location.

As a designer, architectural visualization is a requisite. It’s absolutely crucial to invest both time and money into good architecture renders. You can also take help from many online platforms like Renderby, helping you stand out from your fellow competitors. Having a better understanding of your design process and effectively showcasing it to clients and online audiences can ultimately enhance your professional portfolio.

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Estefania was very kind and professional to work with. A little difficult for the different local times to work with different artists but they put great effort to sort the problems out but it could end up with some delays. All the renders were very good in the end. thanks again

Pasquale Pinto
Redfish Design